target audience: TECH BUYER Publication date: Apr 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US52000124
Closing the Customer Trust Gap in the Age of AI Everywhere
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Abstract
This IDC Tech Buyer Presentation explores how the coming age of pervasive and embedded AI within customer experience and broader enterprise applications will require enterprises to significantly ramp up efforts to improve customer trust outcomes. The presentation includes insights from various IDC studies to highlight the increased imperative for customer trust, CX-related challenges at enterprises which amplify the imperative, and actions that enterprises can take to improve digital trust.