target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Presentation - Doc  Document number: # US51920323

IDC Market Glance: Voice of the Customer, 1Q24

By:  Lou Reinemann Loading

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Abstract


This IDC Market Glance provides an overview of the current makeup of the voice of the customer (VOC) landscape, illustrating some of the major software players, and depicts the general segments and structure of the market. The market has prioritized listening to VOC feedback across a growing field of sites, direct and indirect, for structured and unstructured data as well as the applications and services to save and analyze that data. Voice of the customer market segments also contain service providers as well as applications for trust, loyalty, and data privacy for VOC data.



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