Industry Tech Path 2024: Executive Summary

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Abstract

This IDC Market Presentation provides an executive summary of the worldwide findings from IDC's 2024 Industry Tech Path Survey.

IDC's Industry Tech Path 2024 program provides insights into the adoption, utilization, decisioning, value creation, and strategic planning surrounding three key technologies (generative AI, cloud, and cybersecurity). The findings can be viewed by industry, for 20+ different industries, including financial services (banking, insurance, and capital markets), energy (oil and gas and utilities), government (federal, state, and local — United States only), education (K–12 — United States only, higher education), healthcare (payers and providers — United States only), life sciences (pharma and biotech), manufacturing (discrete and process), transportation and logistics, retail, hospitality and food service (including commercial travel), and media and entertainment.

Covered topics for each technology include:

• Cloud: Each industry's journey to the cloud, adoption levels, migration strategies, drivers and inhibitors, budgeting trends, purchasing preferences, buying channels, vendor ratings and advocacy scores, behavioral trends, and cloud adoption and buying intentions for 300+ industry-specific applications
• Generative AI: The use, impact, and value creation of AI within each industry, including over 300 industry use cases
• Cybersecurity: Strategy, challenges, technology adoption, and compliance initiatives within each industry to protect and counter cybersecurity threats

Industry Tech Path 2024 also includes in-depth customer satisfaction ratings on cloud services providers' delivery of cloud services, across more than 18 metrics, by industry.

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