target audience: TECH BUYER Publication date: Mar 2024 - Document type: IDC Innovators - Doc Document number: # US51624124
IDC Innovators: Price Optimization for Usage and Recurring Revenue Models, 2024
Content
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Innovators study highlights emerging vendors revolutionizing pricing optimization for recurring and usage-based revenue models, addressing the complex challenges of setting competitive, value-based prices in an increasingly subscription-oriented market. These innovators, including Continuous Technologies, Corrily, Ibbaka, and m3ter, offer unique solutions that leverage technology to enhance pricing strategies, reduce customer churn, and support growth in various industries, from SaaS to healthcare, by providing advanced analytics, consumption models, and integration capabilities.
"Optimizing pricing for recurring revenue models is evolving; leveraging technology and data analytics is key to optimizing revenue strategies and reducing customer churn," said Mark Thomason, research director for Digital Business Models and Monetization.