target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Note - Doc Document number: # US51378923
Braze Forge 2023: Powering the Path to Digital Products for Consumer Brands
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Abstract
This IDC Market Note analyzes the Braze Forge 2023 conference held October 16 and 17, 2023, in New York City. Digital products are proving effective at driving engagement, utilization, conversion, and loyalty for some of the world's most prestigious consumer brands. With so many innovations on Braze's product road map and a laser focus on digital product marketing, Braze is in an ideal position technically and financially for future growth.