target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: Market Note - Doc Document number: # US51210823
AWS Generative AI and Analyst Summit: Infrastructure Innovation That Will Reinvent Marketing and Commerce
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Abstract
This IDC Market Note looks into some major announcements AWS made at its Generative AI Analyst Day and AWS Summit in New York, held July 25 and 26. These include the general availability of Entity Resolution, new features for Clean Rooms, Generative BI (coming soon) and, perhaps the most disruptive of all, Generative Agents for Bedrock foundation models, which have the potential to radically reinvent marketplaces for consumer goods and services.