target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US51146623
Mandated Financial Literacy Could Provide First Customer-Facing Generative AI Use Case
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Abstract
This IDC Survey Spotlight discusses the results from the most recent IDC's North American Consumer Banking Channel Preferences Survey, done in January of 2023. There appears to be a lack of trust between customers and their primary financial institution, and it is possible that generative AI can step in and provide the perfect customer-facing use case to help bridge the divide. This document provides insight about how customers feel about banks not focusing on customer's financial goals.