target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Forecast - Doc Document number: # US51130123
North America Public SaaS and Public PaaS Channel Forecast, 2023–2027
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Abstract
This IDC study provides a forecast for 2023–2027 for the North America public SaaS and public PaaS channel market. IDC recommends vendors bolster all attributes of the partner program that help accelerate partner sell, service, and build activities, and to be transparent in communications to partners about their marketplace strategies and end-customer contracts.
"As the SaaS and PaaS markets continue to grow, and the complexity of go-to-market activities and strategies grows with it, the partner ecosystem will continue to play a key role in delivering on end-customer value." — Paul Edwards, director, Software Channels and Ecosystems at IDC