target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: Market Presentation - Doc Document number: # US51031623
The Software Partner Journey: Sales and Marketing Engagement
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- 15 slides
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Abstract
This IDC Market Presentation provides insight into the software channel (i.e., those partners engaged in reselling and/or influencing SaaS, PaaS, and on-premises software) and its engagement levels in sales and marketing and expectations of vendors. This content was presented at the Software Channel Leadership Council on June 14, 2023, in San Mateo, California.