target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: Market Presentation - Doc Document number: # US50771624
Industry Go-to-Market Handbook: Worldwide Government, 2024
Content
- 43 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Market Presentation provides a Government Go-to-Market Handbook, which is designed to support technology vendors in building their industry-focused narratives and go-to-market solutions strategies. It can be used to tailor marketing messaging to industry-specific business priorities, sharpen portfolios, and create sales campaigns that resonate with prospects and customers.
This handbook helps tech suppliers:
- Align their company value proposition and messaging with key business priorities, challenges, and investment drivers in the government industry
- Leverage the priorities and emerging business needs of existing customers and prospects to develop competitive messaging and campaign themes
- Showcase how their company products and services that solve governments' concrete business challenges
- Understand the relevance and investment horizon of key programs and use cases, map them with their company capabilities, and translate into go-to-market action plans
Priorities, programs, and use cases discussed in this Government Go-to-Market Handbook are selected by senior IDC analysts based on in-depth and ongoing IDC research and conversations with key stakeholders in governments. Account-based actions need to consider that individual companies' strategic business priorities and initiatives might differ based on specific government subindustries or organizations' individual digital maturity.
This Government Go-to-Market Handbook is not designed to analyze tech providers' competitive market landscape.