target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Presentation - Doc Document number: # US50764824
Industry Digital Transformation Market Forecast: Europe Retail, 2024
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Abstract
This IDC Market Presentation gives technology suppliers an overview of regional retail spending on digital transformation (DX), as well as insights into the market context influencing that spend for 2024. It enables an understanding of regional retail DX spending in the context of total DX spend, and it highlights how retail organizations are investing in various industry-specific DX use cases in the region.