target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Note - Doc Document number: # US50717123
RSA 2023: Identity Crisis or Opportunity?
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Abstract
This IDC Market Note discusses the 2023 RSA Conference, which is a "don't miss" event for most security industry participants; however, the noise level for press coverage is almost too great for many vendors to make significant announcements. Some choose to issue press releases and conduct analyst briefings a few weeks before the show opens or hold their content for their own annual events where they are brighter stars and more easily heard. The larger vendors do have a significant show floor presence though and generally contribute to the session content along with partners or customers. Compared with previous years, RSA 2023 perhaps lacked an overriding hot topic (like zero trust or customer experience). However, this can be seen as a positive thing; vendors focused on communicating genuine improvements in their solutions and capabilities rather than just trying to shoehorn in whatever their marketing departments had identified as the big buzzword.