target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Market Note - Doc Document number: # US50552422
SAS Institute Analytics for Retail: Insider Intelligence 2023
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Abstract
This IDC Market Note covers the recent SAS Institute Insider Intelligence 2023 event held at the SAS campus situated in Cary, North Carolina, in March 2023. The SAS Institute continues to drive analytics and artificial intelligence (AI). Recent trends in retail have introduced its latest engagement with the analyst community, specifically its market direction at the SAS Insider Intelligence Analyst event in 2023. SAS brings decades of experience in analytics and application of AI solutions long before the recent excitement of AI power with the likes of ChatGPT. What does this analytics focus mean for retailers and how do retailers need to think about the capabilities the company brings to the forefront?