target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: IDC Survey - Doc Document number: # US50552223
The CMO Agenda in the C-Suite
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- 22 slides
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Abstract
This IDC Survey highlights the results of IDC's 2022 C-Suite Survey. This analysis is done on questions regarding perspectives from marketing executives in the C-suite. This document includes 76 respondents from the marketing functional area. This document provides insights into priorities, challenges, key metrics, and the evolution of the role and compares results with those from the prior year. Technology partners can use this information to build an effective strategy and road map that resonates with their intended audience.