target audience: TECH SUPPLIER  Publication date: Apr 2023 - Document type: Market Forecast - Doc  Document number: # US50544823

Worldwide Augmented and Virtual Reality Hardware Forecast Update, 2023-2027: CY 2Q23

By:  Ramon T. Llamas Loading

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Abstract


This IDC study provides an updated forecast for the worldwide augmented and virtual reality hardware market for the 2023–2027 period.

"2023 will see a return to growth with several new devices coming to market," says Ramon T. Llamas, research director with IDC's Augmented and Virtual Reality team. "Sony just released its PSVR 2, and later this year, Apple is expected to release its first virtual reality device. Multiple follow-up devices launching at lower price points will expand the market to price-sensitive buyers and skeptics. However, the lack of a killer application will keep growth in check in the years to come. Still, our overall trajectory remains moving up and to the right."



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