target audience: TECH SUPPLIER  Publication date: Feb 2023 - Document type: Web Conference Proceeding: Tech Supplier - Doc  Document number: # US50309223

The New Playbook to Engage Today's Tech Buyers Webinar


  • Laurie Buczek Loading
  • Jason Cunliffe


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This IDC Web Conference serves to introduce a new model for marketers and sellers to work within, for their lead generation, customer creation, and value management efforts. The marketing and sales funnel model is no longer as effective in managing the complexity of buying decisions. It's time to progress. Today's tech buyers are predominantly online. To engage them, marketers and sellers need to incorporate data and emerging technologies to orchestrate new interactive content and experiences across multiple channels, shifting to a new model, Adaptive Customer Engagement (ACE).


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