target audience: TECH BUYER Publication date: Nov 2023 - Document type: IDC PeerScape - Doc Document number: # US50025023
IDC PeerScape: Livestream Shopping in Retail — Practices for Contextualizing Consumer Experience
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Abstract
This IDC PeerScape explores how the rise of livestream shopping in the retail sector can profoundly impact consumer experience.
"Livestream shopping does not just sell products; it clearly represents a valuable step of the omni-channel and contextual customer experience. It is a digital pathway that bridges the gap between the virtual and physical worlds, enriching the buying experience with engagement, interactivity, and knowledge. Livestream shopping has emerged as a powerful conductor of customer satisfaction, transforming transactions into meaningful events," said Cristiano Quattrini, senior associate advisor at IDC Retail Insights.