target audience: TECH BUYER Publication date: Jun 2023 - Document type: IDC PlanScape - Doc Document number: # US50024023
IDC PlanScape: Customer Loyalty in Retail
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Abstract
This IDC PlanScape analyzes the various facets of retail loyalty, from the viewpoint of companies and consumers in terms of tools and competitive advantages generated through fostering commitment and customer connection.
"Loyalty programs, when translated into native and interconnected parts of the commerce platform, are key tools to enhance the overall customer experience and to foster profit and economic efficiency for modern retail companies," said Cristiano Quattrini, senior associate advisor at IDC Retail Insights, Europe.