target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Presentation - Doc Document number: # US49879823
Industry Buyers Handbook: Worldwide Retail, 2023
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Abstract
This IDC Market Presentation serves as our Industry Buyers Handbook, which aims to help technology vendors understand what drives buyers within the worldwide retail industry in their technology purchasing decisions. Vendors can use this handbook to:
- Identify the current trend-specific technology focus of buyer organizations
- Align the company's proposition to buyers' strategic priorities
- Position the technology offering to respond to buyers' business objectives
- Develop a compelling narrative that resonates with buyers' requirements
Technology vendors' executives in areas such as marketing, sales, and product strategy can leverage insights from this handbook to inform and formulate their approach with buyers within worldwide retail. Insights provided in this handbook are largely based on IDC survey data and leverage senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.
"In the current digital era, retailers can achieve new heights by integrating innovative solutions that streamline operations, empower employees, and deliver exceptional customer experiences. Embracing technology is not merely an option but an imperative for those that seek to lead and succeed in today's competitive retail landscape," said Cristiano Quattrini, senior associate advisor at IDC Europe Retail Insights.