target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # US49877123
Industry Buyers Handbook: Asia/Pacific Manufacturing 2023
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Abstract
This IDC Market Presentation aims to help technology vendors understand what drives buyers within the Asia/Pacific manufacturing industry in their technology purchasing decisions. The document highlights regional market trends implications to manufacturers' digital spending, including investment planning and technology initiatives focus. Technology vendors executives in areas including marketing, sales, and product strategy can leverage the insight from this report to inform and formulate their approach with buyers within the Asia/Pacific manufacturing industry.
"In the fast-paced realm of the Asia/Pacific manufacturing industry, technology vendors must embrace adaptability as their ally, listen to market demand, and understand the diverse needs of various vertical manufacturing industries. By optimizing and showcasing their solutions to match the regional upsurge of efficiency, innovation, and sustainability, they can be on the path to a standing ovation of success," says Dr. Wai Yee Lee, research manager, IDC Manufacturing Insights.