target audience: TECH SUPPLIER Publication date: Nov 2022 - Document type: Market Note - Doc Document number: # US49829422
Oracle CloudWorld 2022: Modernizing Modern Marketing
Content
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Market Note provides insights into CloudWorld 2022, held in Las Vegas in the week of October 17.
"Oracle is refactoring its marketing and CX solutions on its OCI, Fusion, and Unity data products and coordinating the go-to-market and sales activities that support them," said Gerry Murray, research director of IDC's Marketing Technology Automation service. "These changes represent Teutonic shifts that significantly modernize Oracle's martech and CX offerings. IDC expects customer demand to be strong — reportedly more than half the Eloqua installed base has already migrated. But the most important indicator will be the success of the Unity CDP."