TECH BUYER Mar 2023 - IDC MarketScape - Doc # US49458922

IDC MarketScape: Worldwide Retail Price Optimization Solutions 2023 Vendor Assessment


Ananda Chakravarty

This IDC study provides an assessment of the principal retail price optimization solutions and discusses what criteria are most important for companies to consider when selecting a vendor.

"Price optimization, once thought to be a mature space, is dramatically changing with the advent of AI/ML, enabling automation, prioritization, and scaling of enormous amounts of data related to pricing. The new and old vendors in this space will drive a new kind of price optimization that considers far more data than ever imagined," says Ananda Chakravarty, vice president of research, IDC Retail Insights.



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