target audience: TECH BUYER  Publication date: Mar 2023 - Document type: IDC MarketScape - Doc  Document number: # US49458922

IDC MarketScape: Worldwide Retail Price Optimization Solutions 2023 Vendor Assessment

By:  Ananda Chakravarty Loading


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This IDC study provides an assessment of the principal retail price optimization solutions and discusses what criteria are most important for companies to consider when selecting a vendor.

"Price optimization, once thought to be a mature space, is dramatically changing with the advent of AI/ML, enabling automation, prioritization, and scaling of enormous amounts of data related to pricing. The new and old vendors in this space will drive a new kind of price optimization that considers far more data than ever imagined," says Ananda Chakravarty, vice president of research, IDC Retail Insights.


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