target audience: TECH BUYER Publication date: Dec 2022 - Document type: IDC Perspective - Doc Document number: # US49384923
Marketing Investment Planner for 2023: Executive Summary
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Abstract
This IDC Perspective offers CMOs, their management teams, and their C-Suite colleagues a window into the results of IDC's 2022 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 20th year) is available for purchase. Interested clients can contact their IDC account manager. IDC's Tech Marketing Benchmark Survey provides evidence-based quantitative insight for marketing planning, performance, and productivity management and transformation into the next era marketing powerhouse.
"We are moving into the next era of digital business. Marketing plays a critical role as the digital experience and customer intelligence leader, important for a brand's reach and growth," says Laurie Buczek, vice president, CMO Advisory Practice at IDC. "Maintaining a prioritized investment in marketing will separate out the market leaders from the rest of the pack."