target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: IDC Survey - Doc Document number: # US49361523
Digital Transformation Purchasing Roles: End-User Spending Survey, 2023
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Abstract
This IDC Survey analyzes the purchasing roles of C-suite executives and line-of-business heads in firms buying external professional services to assist with digital transformation. It highlights the top 4 business areas being selected for digital transformation. Respondents were given the definitions of:
- Digital transformation as enterprisewide change requiring innovation in either organizational (i.e., people) or business model/process changes, or both, as a part of implementing cloud services, business analytics, enterprise mobility, and/or social technologies.
- Digital business is operating a viable digital business, including increasing revenue generated by digital products, services, and/or experiences.
The worldwide sample size of 755 respondents included participants from 18+ countries across the Americas, Asia/Pacific, and EMEA. Key findings were that cybersecurity is the most often cited area for digital transformation, followed by applications/software, customer service/customer support, and creative/design.