TECH BUYER Mar 2023 - IDC TechBrief - Doc # US49344322

IDC TechBrief: Future of Digital Innovation — Subscription Management Solutions


Mark Thomason

This IDC TechBrief covers the needs, use cases, risks, and success factors associated with subscription management solutions in the future of digital innovation.

"As enterprises standardize on the recurring business model for their new XaaS offerings, they will need the robust and high-performance capabilities in subscription management applications," says Mark Thomason, research director for IDC's Digital Business Models and Monetization program. "These applications will increase your company's business model flexibility and revenue efficiency, which enable intelligent and automated quote-to-cash processes."



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