target audience: TECH BUYER Publication date: Sep 2024 - Document type: IDC TechBrief - Doc Document number: # US49228723
IDC TechBrief: AI for Smart Signage in Hospitality and Travel
Content
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC TechBrief discusses the growth of capabilities in digital signage as it evolves into AI-empowered smart signage. Hospitality and travel operators are keenly focused on driving operational efficiencies while still delivering personalized guest experiences and high levels of service. To meet the demands of high-throughput services, hospitality and travel brands are increasingly leveraging digital signage to relay information quickly and accurately but also offer a wow factor with personalized experiences.
"The next phase of digital signage is smart and responsive," says Dorothy Creamer, senior research manager, Hospitality and Travel Digital Transformation Strategies, IDC. "With AI becoming ubiquitous in our day-to-day lives, travelers expect experiences that are intuitive and contextualized. Guests want to be recognized and have curated experiences at every touch point along their journey. Finding the information they want and need as near real time as possible not only makes their experience better but it enables employees to focus energy where it may be needed."