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- Current: IDC Market Glance: Digital Advertising Ecosystem, 2Q23
target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Presentation - Doc Document number: # US49081322
IDC Market Glance: Digital Advertising Ecosystem, 2Q23
By: Alex Holtz Loading
Content
- 12 slides
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Abstract
The IDC Market Glance identifies the cloud-based digital advertising ecosystem categories by service and platform, in addition to defining each category.
The top vendors and start-up innovators in this presentation are organized based on their primary application service offerings. The intent of this IDC Market Glance is to create a cloud-based digital advertising awareness of categories and major vendors within the ecosystem. In addition, this document both identifies competitors within their application by category and highlights market share expansion opportunities through mergers and acquisitions as growth strategies versus organic development.
Coverage
Subscriptions Covered
IDC Retail Insights: Worldwide Media and Entertainment and the Advertising Value Chain
Companies Covered
- Roku Inc.
- Teads Ltd.
- Quotient Technology Inc.
- Flashtalking Inc.
- RevJet Corp.
- Extreme Reach Inc.
- Nielsen Consumer LLC
- Google LLC
- Apple Inc.
- Unity Technologies, Inc.
- NextRoll Inc.
- ironSource Ltd.
- Optimizely, Inc.
- Tremor International Ltd.
- Index Exchange Inc.
- Integral Ad Science Inc.
- OpenText Corporation
- Instacart Inc.
- Microsoft Corporation
- OneTrust LLC
- The Trade Desk Inc.
- Oracle Corporation
- LiveRamp Inc.
- AppsFlyer
- Digital Turbine Inc.
- Lotame Solutions Inc.
- Informatica LLC
- Signal
- Basis Technology Corp.
- Xaxis, LLC
- Optimove Inc.
- Zeta Global Ltd.
- Treasure Data Inc.
- Criteo S.A.
- Smart AdServer SAS
- Media.Net Advertising FZ-LLC
- Meta Platforms Inc.
- Quantcast Corporation
- Usercentrics GmbH
- Quartile, LLC
- SAP SE
- Merkle Inc.
- Salesforce, Inc.
- Securiti Inc.
- Tealium Inc.
- Yahoo! Inc.
- OpenX Technologies Inc.
- Cheetah Digital
- Amobee, Inc.
- Xander International Corp.
- Twilio, Inc.
- Amazon.com Inc.
- Experion Holdings Ltd.
- WordStream Inc.
- Magnite Inc.
- StackAdapt, Inc.
- Tinuiti Inc
- Perion Network Ltd.
- AppLovin Corporation
- Inmar, Inc.
- Chartboost Inc.
- Acxiom LLC
- Neustar Inc.
- The Rocket Science Group LLC
- Bynder B.V.
- SAI Global
- Kenshoo Ltd.
- Comcast Corporation
- Adobe Systems Inc.
- Human Security Inc.
- MediaMath, Inc.
- Brandfolder Inc.
- Simplifi Holdings Inc.
- Wunderkind Corp.
- Branch Technology Inc.
- Viant Corp.
- DoubleVerify Inc.
- Inmobi Pte Ltd
- Connexity Inc.
- Bloomreach, Inc.
- IBM
- Innovid Inc.
- Bluecore Inc.
- TrustArc Inc.
- PubMatic Inc.
- Epsilon Data Management LLC
- Adform A/S
- Amperity Inc.
- Acquia, Inc.
- TripleLift
- Celtra, Inc.