target audience: TECH BUYER Publication date: Mar 2022 - Document type: IDC Perspective - Doc Document number: # US48907522
Software Distribution Best Practices for the Future of Digital Innovation
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Abstract
This IDC Perspective covers the best practices on how to monetize and distribute your new software offerings. As enterprises embark on their journey to become producers of innovative software, the question of how to monetize and distribute this new asset becomes critically important.
"Companies today have a multitude of mature monetization and distribution choices, which can be highly automated and deliver great customer and business insights. The challenge is choosing and operationalizing the best model for their new offerings." — Mark Thomason, research director for IDC's Digital Business Models and Monetization Practice