target audience: TECH BUYER  Publication date: Dec 2022 - Document type: IDC PlanScape - Doc  Document number: # US48804522

IDC PlanScape: Future of Digital Innovation — Creating a Distribution Function for Software-Based Digital Innovation

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  • Erin Hichman Loading
  • Gard Little Loading

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Abstract


This IDC PlanScape provides insights into building a distribution function for software-based digital innovation.

"The distribution of software-based digital products and services is much more complex than simply deciding between a direct or an indirect approach," says Erin Hichman, research manager, Digital Transformation Professional Services at IDC. "Determining the distribution method should not be the final step as part of software-based digital innovation effort, but rather should be integrated from the beginning."



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