target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Perspective - Doc Document number: # US47981521
IDC GenAI Use Cases: Functional Applications Are Shifting and Reshaping, Bringing a Better Experience Overall
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Abstract
This IDC Market Perspective brings forward the experience-orchestrated business, a shared experience powered by intelligence, and ties it with some of the GenAI use cases across the functions in the business. The GenAI use cases have the ability to completely reshape the technology underpinning and organizational culture that depends upon it, enhancing the business overall. The AI everywhere world is upon us, and with it comes a whole new world of enterprise applications underpinning organizations with an intelligent technology core, enhanced with data that brings more insights into the workstreams and journeys impacting decision velocity almost instantaneously.
"Technology has reshaped our lives, moving us from manual and physical aspects to more intelligently driven automated systems. In this age of AI everywhere, IDC finds the business experience will fundamentally change from a 'use of technology to an immersion of technology,' completely flipping the business world to new experience-orchestrated dimensions,' said Mickey North Rizza, group vice president, Enterprise Software at IDC. "Embracing this change requires technology and services organizations to relook at their foundational base of business, reimage their future, and alter their technology strategy for the betterment of their organization, clients, and prospects."