TECH BUYER Dec 2022 - IDC PlanScape - Doc # US47821222

IDC PlanScape: Future of Digital Innovation — Managing Customer Entitlements Efficiently


Mark Thomason

This IDC study examines entitlement management solutions.

"Companies should consider commercial entitlement management solutions to centralize operations, enable business model agility, reduce revenue leakage, and to liberate critical customer insights that result in a clearer picture of customer happiness, risk of churn, and opportunity," says Mark Thomason, research director, Digital Business Models and Monetization program at IDC.



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