target audience: TECH BUYER Publication date: Dec 2022 - Document type: IDC PlanScape - Doc Document number: # US47821222
IDC PlanScape: Future of Digital Innovation — Managing Customer Entitlements Efficiently
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Abstract
This IDC study examines entitlement management solutions.
"Companies should consider commercial entitlement management solutions to centralize operations, enable business model agility, reduce revenue leakage, and to liberate critical customer insights that result in a clearer picture of customer happiness, risk of churn, and opportunity," says Mark Thomason, research director, Digital Business Models and Monetization program at IDC.