target audience: TECH BUYER Publication date: Dec 2021 - Document type: IDC PlanScape - Doc Document number: # US47820922
IDC PlanScape: Price Optimization and Management Solutions
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Abstract
This IDC PlanScape examines price optimization and management solutions.
"If your company makes, distributes, or sells a significant number of offerings, you should strongly consider a price optimization and management solution," says Mark Thomason, research director, Digital Business Models and Monetization program at IDC. "Today's solutions can significantly automate your company's revenue strategy from price setting to execution while lowering margin leakage."