target audience: TECH BUYER Publication date: Nov 2021 - Document type: IDC PlanScape - Doc Document number: # US46519121
IDC PlanScape: Autonomous Tractors
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Abstract
This IDC PlanScape provides technology advice to agricultural producers, executives, and those with an interest in autonomous agtech and an overview of the things to consider when investing in autonomous tractors. Autonomous farm machinery promises to reduce risk from labor shortages, increase yields, increase crop quality, and lower barriers to specialty markets through automated data collection. Several agriculture organizations are building new business models with automation technologies at their core.
"Automation will open new opportunities and markets to both agribusinesses and producers. Understanding how to take advantage of automation will be as important as the technology itself," says Aron Cory, research manager, Worldwide Agriculture Digital Transformation Strategies. "Farmers considering autonomous tractors should ask the questions that identify companies that are selling simple tools or are helping them truly transition to smart agriculture."