target audience: TECH BUYER Publication date: Jun 2021 - Document type: IDC Perspective - Doc Document number: # US46247921
The Monetization Ecosystem — 2021 Edition
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Abstract
This IDC Perspective identifies the key functions in a modern monetization system and offers the reader IDC resources to help them shortlist vendors that address the right solution for their need.
"Businesses are under pressure to digitize their revenue operations so they can do business efficiently and easily adopt new business models while turning the operational and customer data into opportunity. IDC's monetization ecosystem helps business architects understand what they need so they can engage the right solution providers." — Mark Thomason, research director for Digital Business Models and Monetization