target audience: TECH SUPPLIER Publication date: Jan 2024 - Document type: Market Presentation - Doc Document number: # META51606024
Middle East, Türkiye, and Africa Channel Partner Business Model Evolution, 2024
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Abstract
Vendors are rapidly evolving their alliances and ecosystem strategies to meet customer demands for accelerated digital transformation. Customer-led ecosystem orchestration processes are also driving alliance strategies in new directions.
This IDC Market Presentation outlines the latest trends in ecosystem, alliance, and route-to-market strategies, exploring how the changing metrics of assessing partner value will drive new partner engagement models in 2024 and beyond. The presentation is based on the findings of IDC’s recent survey of 300 channel partners across the Middle East, Türkiye, and Africa (META) region. The countries covered as part of the survey included South Africa, Kenya, Nigeria, Kuwait, Bahrain, Oman, Qatar, Saudi Arabia, Türkiye, the United Arab Emirates, Morocco, and Egypt.