target audience: TECH BUYER Publication date: Jul 2024 - Document type: Tech Buyer Survey Spotlight - Doc Document number: # LA52439524
How Will the Role and Footprint of Distribution Expand in Latin America?
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Abstract
This IDC study covers the transformation of distribution in Latin America, driven by technology and digital marketplaces. Key insights from IDC 's 2023 Latin America Partner Ecosystem Survey show a shift toward digital engagement and value-added services, with distribution digital marketplaces enhancing partner and vendor relationships through streamlined processes and improved customer experiences.