target audience: TECH BUYER  Publication date: Aug 2023 - Document type: IDC Perspective - Doc  Document number: # LA51059223

Generative AI, a Game-Changer for Business Across Industries in Latin America


  • Alejandro Florean Loading
  • Danielle Ibran Loading


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Organizations in Latin America are building entirely new business models based on generative AI-enhanced processes intended to achieve customer engagement and cost-effective operations. However, Latin American organizations must consider that managing and training generative AI requires important practices, especially those related to regulatory compliance issues, especially when used for commercial purposes. Profound scrutiny becomes crucial for content-related generative AI to prevent potential lawsuits, losses, fines, or reputational concerns. Thus, the chosen business partner will be pivotal for each organization to tackle IT and skills challenges and accomplish its business goals transparently, easier, and faster.

"Enterprises must understand how generative AI functions to prioritize the use cases that apply in the short and long term before engaging in innovation initiatives. Business leaders must assess all the benefits, risks, and challenges. Moreover, a knowledgeable, trusted business partner must be their co-pilot in this journey," Alejandro Florean, Vice President of Custom Solutions for Latin America.


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