target audience: TECH BUYER Publication date: Aug 2024 - Document type: Tech Buyer Presentation - Doc Document number: # EUR252448024
Amazon’s LEO Satellite Constellation and Its Potential Impact on the Satellite Services Market
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Abstract
This presentation provides a comprehensive overview of Amazon’s Low Earth Orbit (LEO) satellite constellation Kuiper. It covers its technical definition, deployment schedule, and alignment with the Amazon corporation, including Amazon Web Services (AWS) and Jeff Bezos’ space industry company Blue Origin. It also provides a commentary on the likely satellite services industry domains to be targeted by Kuiper and highlights its competitive positioning against the SpaceX Starlink LEO system.
Among the key points and conclusions are:
- Kuiper will be the second largest LEO satellite constellation after SpaceX Starlink. However, it will likely remain much smaller.
- The full system of 3,236 spacecraft is due to be operational by 2029, but significant delays in deployment are likely because of launcher issues.
- There are synergies between Kuiper and Amazon’s AWS cloud operations.
- To achieve financial viability, Kuiper will need to be active in open satellite markets, including consumer broadband, maritime, and aeromobility (though it is not expected to launch smartphone direct-to-device coverage).
- Amazon’s retail clout will aid Kuiper in the marketing of reception equipment. However, Kuiper will be global whereas Amazon retail will be more limited in geographical coverage.