target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: IDC Survey - Doc Document number: # EUR152706724
Western European Consumers' 5G Adoption and Usage Patterns: Highlights from IDC's 2024 European Consumer Telecom Survey
Content
- 22 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Survey is based on results from IDC's 2024 European Consumer Telecoms Survey, conducted in June 2024. It highlights European consumers' customers awareness of 5G services, reasons to use a 5G subscription, most frequent services used, willingness to pay, and perceived benefits. The survey further summarizes mobile gamers' willingness to pay and mobile subscribers' use and readiness for digital life services.
Key areas covered in this presentation include:
- European mobile consumers' familiarity with the term "5G mobile services"
- European mobile consumers' 5G-ready smartphone usage and purchase
- Perceived availability of 5G services in areas where consumers spend most of their time
- The perceived importance of 5G connectivity services
- Most important 5G features perceived by mobile consumers
- Consumers 5G plan/SIM subscription usage
- Most frequently used services by 5G subscribers and non-5G subscribers
- 5G subscribers' price perception
- Non-5G subscribers' willingness to pay to benefit from 5G connectivity
- Cloud-based mobile gamers' willingness to pay for mobile services that guarantee faster and more reliable connectivity
- Digital life products and services usage and readiness to use
This research highlights key trends in consumers' 5G adoption and usage patterns across Europe to provide information that helps telcos and service providers better understand consumer needs and expectations.