target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey Spotlight - Doc Document number: # EUR152574224
How Critical is GenAI-Powered Connectivity in Enhancing Retail Customer Experience, and Who are the Preferred Partners?
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Abstract
This IDC Survey Spotlight draws on insights from the Global Consumer Sentiment Survey, 2024, and the FERS Survey, 2024, to highlight the transformative potential of GenAI across various facets of retail connectivity and network management, from delivering superior customer experiences through personalized services, to achieving proactive management and robust security measures. Generative AI (GenAI) represents a critical enabler to improve network and connectivity services, offering unprecedented opportunities for enhancing customer experience (CX) in the retail sector.