target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: Market Perspective - Doc Document number: # EUR152430724
CRM for Industrial Manufacturing
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Abstract
This IDC Market Perspective outlines key trends in the adoption of customer relationship management (CRM) applications in the manufacturing industry. It highlights the benefits of CRM and provides insights for technology providers on how to enable manufacturers in successful CRM implementations.
"With CRM capabilities increasingly becoming standardized, technology vendors must demonstrate clear value propositions that differentiate their CRM offerings for manufacturers, addressing their unique challenges around data integration, complex sales cycles, and evolving business models," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights. "Building robust data foundations is essential to unlock the value of customer data and drive product and service innovations."