target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Note - Doc Document number: # EUR152248724
EMEA Expansion of IBM Software Resell Program on AWS Marketplace Gives Customers Greater Flexibility
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Abstract
This IDC Market Note explores the expansion of a partnership between IBM and AWS to enable IBM channel partners to resell IBM software on the AWS Marketplace. The partnership signals the growing importance of cloud marketplaces as a route to market for customers and ISV organizations as well as how partners can continue to serve customers through this new motion.