target audience: TECH BUYER Publication date: May 2024 - Document type: Tech Buyer Presentation - Doc Document number: # EUR152133224
Livestreaming Commerce and Shoppable Media in Retail
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Abstract
This IDC Tech Buyer Presentation gives an overview of the key digital commerce challenges retailers are facing, pointing out the need to level up their visual commerce capabilities to engage customers and close the gap between online and offline shopping experiences. It shows the top technology investments retailers are planning to fund in the next three years for digital commerce, with a focus on livestreaming shopping platforms and shoppable media.
In addition, the report provides an overview of the key players in the livestreaming shopping platforms and shoppable media space and singles out case studies of strategic technology implementation. Finally, it gives advice to technology buyers on the key factors to consider when implementing a livestreaming and shoppable media solution.
Key findings in this presentation are from IDC's Global Retail Survey, July 2023.