target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey Spotlight - Doc Document number: # EUR151942924
What is the Main Motivation for Investing in AI/GenAI to Improve Customer Experience (CX) in Manufacturing?
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Abstract
This IDC Survey Spotlight outlines the key business motivations driving global manufacturers' investments in AI/GenAI to support customer experience initiatives. The presentation contains data from IDC's January 2024 Future Enterprise Resiliency & Spending Survey.