target audience: TECH SUPPLIER  Publication date: Feb 2024 - Document type: Market Note - Doc  Document number: # EUR151604123

BT Outlines SMB Segmentation Approach and Go-to-Market Strategy

By:  Josh Budd Loading


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This IDC Market Note explores the evolution of BT's SMB strategy as outlined by BT executives during a webinar in October 2023. BT explained its segmentation approach to SMB customers and outlined how it is leveraging its partner ecosystem to address SMB challenges.


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