target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: IDC Survey Spotlight - Doc Document number: # EUR151447823
Is Recommerce Becoming a More Significant Part of the Retail Channel Mix?
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Abstract
This IDC Survey Spotlight offers insights into the current retail channel mix, illustrating the average revenue contribution of each traditional and alternative retail channel and encompassing both offline and online platforms. It underscores the growing significance of recommerce, also known as reverse commerce, as a viable second-hand channel for retailers. Furthermore, it highlights the retail subsegments that are at the forefront of this trend.
This document also delves into the reasons behind the surge in recommerce in 2023 and outlines the potential constraints and advantages of this practice within the retail industry. All data displayed in this presentation are based on IDC's 2023 Global Retail Survey.