target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Note - Doc Document number: # EUR151347523
Cisco Outlines Partner-Led Strategy to Unlock SMB Opportunity
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Abstract
This IDC Market Note explores the evolution of Cisco's SMB strategy as outlined by Cisco executives during a briefing on September 19, 2023. Cisco has repositioned its portfolio to better land with SMB customers and outlined new investments in partner programs and support to help drive growth in this segment.