target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Note - Doc Document number: # EUR151289423
NetApp Aligns Partner Incentives Stack With Changing Customer Buying Preferences
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Abstract
This IDC Market Note provides an overview and analysis of NetApp's partnering strategy following NetApp's EMEA Industry Analyst Strategy Summit held in September 2023. NetApp's EMEA leadership team explained it is evolving the way it incentivizes and rewards partners around key solution areas as well as rewarding partners for positioning NetApp solutions in transactions outside its own ecosystem.