target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: Market Presentation - Doc Document number: # EUR151225923
European Digital-Native Businesses' Organizational Design and C-Suite Decision Makers: From Start-up, to Scale-up, to Mature
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Abstract
This IDC Market Presentation highlights the three stages of the organizational design of digital-native businesses (DNBs) in Europe — from start-up to scale-up to mature — and how they influence the dynamics between some of the main C-suite roles and functions, from developing new products and services to technology buying decisions.
This report starts by defining the key elements characterizing organizational design for European start-ups, scale-ups, and mature digital natives; how maturity and funding stage relate to organizational structure and tech investments; and what key performance indicators (KPIs) are used to measure corporate success.
This report also shows where European DNBs' new digital product and service ideas originate, the main C-suite dynamics and the role of CEOs when managing digital initiatives, and the key C-suite decision makers behind main tech purchasing decisions in the three stages mentioned.
This report concludes with some key recommendations to tech providers to target their go-to-market strategies for European start-ups, scale-ups, and mature DNBs.