target audience: TECH SUPPLIER  Publication date: Sep 2023 - Document type: Market Perspective - Doc  Document number: # EUR151203323

Fujitsu Reiterates Globalization Strategy and Services Evolution at ActivateNow Summit 2023 in Tokyo


  • Andrew Buss Loading
  • Jennifer Thomson Loading


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This IDC Market Perspective examines Fujitsu's ActivateNow 2023 customer technology summit in Tokyo in July 2023. As part of this event, IDC met with the senior leadership team including CEO Takahito Tokita, Chief Strategy Officer Tim White, CEO of the Americas Region Asif Poonja, and global CTO Vivek Mahajan to discuss Fujitsu's near-term and midterm strategic vision, management plan, and focus areas to transition to a globally driven business services leader.

"Fujitsu's global transformation strategy is starting to pay dividends, and the company is well on its way to transitioning from a Japanese into a global services organization. The company recognizes the need to rewire its operating model and portfolio strategy. Fujitsu Uvance continues to guide the corporate strategy and portfolio evolution, positively impacting revenue growth and margins. The overarching goal for all services players is to deliver business agility and innovation while maintaining or shrinking the cost base. Fujitsu is on the right path to transformation and growth, but the goal will be to ensure the new operating model underpins capability expansion for innovation at scale and at pace," said Jennifer Thomson, AVP, IDC European Research


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